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Feb 20, 20183 min read

MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit

News Release FOR IMMEDIATE RELEASE MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB...

Apr 25, 20142 min read

MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner

Lake Success, NY, April 24, 2014 – MSW●ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the...

Jan 13, 20141 min read

4 KEY EMOTIONS that drive Employee Engagement

How to Engage Employees by Fostering Positive Emotions MSW●ARS Research recently conducted a study on behalf of Dale Carnegie Traini...

Mar 18, 20133 min read

MSW Research Purchases ARS From comScore

Lake Success, NY, March 18, 2013 – MSW Research (formerly McCollum Spielman Worldwide) announced today the acquisition of ARS from...