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Feb 20, 20184 min read

Independent Audit Confirms MSW-ARS TouchPoint® Copy Test System’s Powerful Linkage to Financial Perf

Last week the Marketing Accountability Standards Board (MASB) announced that TouchPoint®, MSW-ARS’s advertising copy test solution, has...

Jan 23, 20185 min read

Evidence-Based, Customer Journey Management to Build Brands The Opportunity for Marketers As customers become exposed to a cascading list...

Sep 9, 20166 min read

The answer… Synergy – the compelling reason why television advertising is as relevant as ever. For the last two decades it has been...

Aug 31, 20155 min read

In Part I of this blog series, we examined some of the practical issues with the use of standard normative data for providing context for...

Oct 29, 20144 min read

Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms...

Jan 6, 20142 min read

1941 was a turning point in the history of marketing. On July 1 of that year, the world’s first paid television commercial aired. ...

Dec 17, 20132 min read

Creating Effective Product Benefit Advertising Just as there isn’t only one way to skin a cat, there isn’t one way to create...

Dec 9, 20137 min read

The challenging economic environment in the aftermath of the Great Recession has turned up the pressure for brands to create advertising...

Nov 18, 20135 min read

The challenging economic environment in the aftermath of the Great Recession has turned up the pressure for brands to create advertising...

Oct 28, 20135 min read

The challenging economic environment in the aftermath of the Great Recession has turned up the pressure for brands to create advertising...

Oct 9, 20133 min read

The challenging economic environment in the aftermath of the Great Recession has turned up the pressure for brands to create advertising...