Insights

Check our blog

Apr 92 min read

| Chart of The Week | Automobile Insurance: Change in Brand Preference and Share 2021 vs 2023

The MSW TBSM tracking service measures brand preference as one component of the survey. Using TBSM Auto Insurance category data, changes...

Mar 82 min read

| Chart of The Week | Online Pet Stores

The MSW TBSM tracking service measures brand preference as one component of the survey. Brand preference was collected quarterly for...

Sep 13, 20235 min read

Impact of Turmoil in the Airline Industry: 2022 to 2023

The airline industry has been going through a difficult time; COVID shutdowns, Staff shortages, Inflation, weather and FAA system...

Mar 21, 20233 min read

| Chart of The Week | Fast Casual Dining Restaurants: Change in Brand Preference

The MSW TBSM tracking service measures Brand Preference as one component of the survey. Brand Preference was collected for approximately...

Dec 8, 20224 min read

TBSM Chart of the Week 2022 Review

The MSW TBSM tracking service collects a variety of metrics across a wide range of categories. Throughout 2022, we published Charts of...

Feb 24, 20224 min read

The Crypto Bowl: How Crypto Exchange Super Bowl Ads Affected Awareness and Brand Preference

As usual, there was almost as much hype about the ads in the Super Bowl this year as there was about the game itself. And one of the...

Jun 22, 20212 min read

Streaming Services Deep Dive… | The Brand Strength Monitor / RDE Chart of the Week | Pre/Post Pandem

In our last Chart of the Week we started looking at the Subscription Video Streaming Services category and specifically the pandemic...

Jun 9, 20212 min read

| The Brand Strength Monitor / RDE Chart of the Week | HBO MAX: Pandemic Winner

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Mar 5, 20202 min read

| The Brand Strength Monitor / RDE – Chart of the Week | Facial Moisturizer

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Mar 5, 20202 min read

| The Brand Strength Monitor / RDE – Chart of the Week | Chocolate Candy

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Feb 5, 20202 min read

| The Brand Strength Monitor / RDE – Chart of the Week | Streaming Services

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Jan 23, 20202 min read

| The Brand Strength Monitor / RDE Chart of the Week | Hotels

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Jan 9, 20202 min read

| The Brand Strength Monitor / RDE – Chart of the Week | Credit Cards

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Dec 13, 20193 min read

| The Brand Strength Monitor / RDE Chart of the Week | Department Stores

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Nov 26, 20192 min read

| Chart of the Week | Smartphones

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Nov 14, 20191 min read

| Chart of the Week | Fast Food

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Oct 30, 20192 min read

| Chart of the Week | Automobile Insurance

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Oct 21, 20191 min read

Chart of The Week – Athletic Shoes

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...