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Apr 9, 20242 min read
| Chart of The Week | Automobile Insurance: Change in Brand Preference and Share 2021 vs 2023
The MSW TBSM tracking service measures brand preference as one component of the survey. Using TBSM Auto Insurance category data, changes...
Mar 8, 20242 min read
| Chart of The Week | Online Pet Stores
The MSW TBSM tracking service measures brand preference as one component of the survey. Brand preference was collected quarterly for...
Sep 13, 20235 min read
Impact of Turmoil in the Airline Industry: 2022 to 2023
The airline industry has been going through a difficult time; COVID shutdowns, Staff shortages, Inflation, weather and FAA system...
Mar 21, 20233 min read
| Chart of The Week | Fast Casual Dining Restaurants: Change in Brand Preference
The MSW TBSM tracking service measures Brand Preference as one component of the survey. Brand Preference was collected for approximately...
Dec 8, 20224 min read
TBSM Chart of the Week 2022 Review
The MSW TBSM tracking service collects a variety of metrics across a wide range of categories. Throughout 2022, we published Charts of...
Feb 24, 20224 min read
The Crypto Bowl: How Crypto Exchange Super Bowl Ads Affected Awareness and Brand Preference
As usual, there was almost as much hype about the ads in the Super Bowl this year as there was about the game itself. And one of the...
Jun 22, 20212 min read
Streaming Services Deep Dive… | The Brand Strength Monitor / RDE Chart of the Week | Pre/Post Pandem
In our last Chart of the Week we started looking at the Subscription Video Streaming Services category and specifically the pandemic...
Jun 9, 20212 min read
| The Brand Strength Monitor / RDE Chart of the Week | HBO MAX: Pandemic Winner
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
Mar 5, 20202 min read
| The Brand Strength Monitor / RDE – Chart of the Week | Facial Moisturizer
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
Mar 5, 20202 min read
| The Brand Strength Monitor / RDE – Chart of the Week | Chocolate Candy
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
Feb 5, 20202 min read
| The Brand Strength Monitor / RDE – Chart of the Week | Streaming Services
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
Jan 23, 20202 min read
| The Brand Strength Monitor / RDE Chart of the Week | Hotels
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
Jan 9, 20202 min read
| The Brand Strength Monitor / RDE – Chart of the Week | Credit Cards
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
Dec 13, 20193 min read
| The Brand Strength Monitor / RDE Chart of the Week | Department Stores
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
Nov 26, 20192 min read
| Chart of the Week | Smartphones
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
Nov 14, 20191 min read
| Chart of the Week | Fast Food
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
Oct 30, 20192 min read
| Chart of the Week | Automobile Insurance
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
Oct 21, 20191 min read
Chart of The Week – Athletic Shoes
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...
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