Insights

The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand...

In our last Chart of the Week we started looking at the Subscription Video Streaming Services category and specifically the pandemic...

MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are...

Most digital marketing plans are built upon the use of personalized targeting enabled by cookies.  To enable these, companies will have...

News Release                                       FOR IMMEDIATE RELEASE MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB...

Evidence-Based, Customer Journey Management to Build Brands The Opportunity for Marketers As customers become exposed to a cascading list...

Context is important.  Consider the story of little Johnny, just returned from school with a test paper for his father to sign. “Hi Dad,...

In Part I of this blog series we discussed ten technical characteristics of brand preference which made it suitable for adoption into...

How much is my brand worth in financial terms?  How much will my marketing grow its value? Despite their seeming simplicity, these two...

What has this got to do with the marketing discipline?  For the last fifty years we have been dealing with our own elusive particle, an...

Lake Success, NY, April 24, 2014 – MSW●ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the...

Because the dynamics of the marketplace are always changing, tracking is the best way to provide the necessary intelligence on current...