High Touch...

we listen, we design and we deliver, with a customer experience second to none

Global Capabilities...

we are where you need to be

More than competitive pricing...

operational efficiencies and a philosophy of delivering value

We help build profitable brands by providing world class solutions in Brand Planning, Activation and In-Market Tracking

We are always innovating...

awarded a US Patent for our innovative Outlook® Media Planner

  • MSW●ARS’ Brand Building Portfolio

    Brand Planning, Communications Activation and In-Market Tracking, a suite of products help you create more effective communications, improve media allocation, improve ROI and ultimately build more profitable brands.

  • What's in Our Tool Box
  • MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner

Communications Research That Builds Profitable Brands

We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories.  We combine solid research with senior staff experienced in brand building strategy and outstanding client service.

Quick Facts

  • Full range of research solutions to support advertising and marketing decision-making
    • Fully integrated suite of communications research solutions including traditional and digital pre and post market measurement
    • Integrated brand experience and loyalty monitoring
  • MSW and ARS each founded in 1968.  MSW acquired ARS from comScore in 2013.
  • Part of a Global Research organization formed in 2011 called Axial Research
  • A Different type of research organization
    • Senior level account servicing
    • Insights that go beyond individual project reports
  • MSW●ARS innovation partners
    • BBDO "The Worth": 360 market mix modeling
    • Linguistic Insights: Social linguistic analytics
    • Affectiva; Facial Coding
    • Catalina Marketing
    • InVentiv Health

Tweets From @MSW_ARS

Recent Blog Posts

Jun 23, 2015 Frank Findley

One of the most persistent point-of-view requests we get from clients concerns wearout of their advertising.  Why; because ads are expensive to produce and media is costly.  What we would all like to hear is that ads don’t wearout and that they will continue to drive brand sales at the same rate regardless of the […]

Apr 21, 2015 Enrique Guemez

Effective Ethnic Advertising Results From Understanding the Cultural Impact on Your Brand With a purchasing power estimated to reach 1.5 trillion this year, the U.S. Hispanic segment has become a key target for many advertisers. With our studies proving that Hispanics tend to be more responsive to advertising than their non-Hispanic counterparts in terms of […]

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What Our Customers Are Saying

" You did an excellent job getting the final reports to us quickly and accurately and did an outstanding job presenting the final results not only to our head of marketing but also to our ad agency. The work that you did made all the difference, especially when the results were right at the norms and we were working on a new portfolio of strategies with ever changing needs. Hats off to the team! "
" I absolutely love working with MSW●ARS. Your level of expertise was invaluable in this very critical advertising research. "
" The team is very responsive to any changes that I throw at them at the last minute. They are very good at asking questions and making suggestions when things do not look right or when my instructions are inconsistent. It is a great crew. They are a major reason I continue working with MSW●ARS. "