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Brand Planning, Communications Activation and In-Market Tracking, a suite of products help you create more effective communications, improve media allocation, improve ROI and ultimately build more profitable brands.
We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories. We combine solid research with senior staff experienced in brand building strategy and outstanding client service.
In Part I and Part II of this blog series we discussed the empirical strengths and corporate needs driving brand preference’s adoption. But one aspect that pleasantly surprises those new to the technique is how easy it is to deploy relative to other measures. Most common brand metrics are collected through the use of a closed-ended […]
Did you know that only 0.7% of shoppers are driving 80% of new product volume for the first year? And that among those trying a new product in the first six months, only 11% continue to buy the product after a year? 1 These Catalina study findings1 just further emphasize how important new product launches can […]