High Touch...

we listen, we design and we deliver, with a customer experience second to none

Global Capabilities...

we are where you need to be

More than competitive pricing...

operational efficiencies and a philosophy of delivering value

We help build profitable brands by providing world class solutions in Brand Planning, Activation and In-Market Tracking

We are always innovating...

awarded a US Patent for our innovative Outlook® Media Planner

Communications Research That Builds Profitable Brands

We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories.  We combine solid research with senior staff experienced in brand building strategy and outstanding client service.

Quick Facts

  • Full range of research solutions to support advertising and marketing decision-making
    • Fully integrated suite of communications research solutions including traditional and digital pre and post market measurement
    • Integrated brand experience and loyalty monitoring
  • MSW and ARS each founded in 1968.  MSW acquired ARS from comScore in 2013.
  • Part of a Global Research organization formed in 2011 called Axial Research
  • A Different type of research organization
    • Senior level account servicing
    • Insights that go beyond individual project reports
  • MSW●ARS innovation partners
    • BBDO "The Worth": 360 market mix modeling
    • Linguistic Insights: Social linguistic analytics
    • EyeSee; Facial Coding and Eye Tracking
    • Catalina Marketing
    • InVentiv Health

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Recent Blog Posts

Aug 31, 2015 Doug Crang

In Part I of this blog series, we examined some of the practical issues with the use of standard normative data for providing context for  advertising research.  While having the global databases and expertise to provide traditional database averages as the situation warrants, MSW●ARS also offers approaches to the question of context that avoid the issues […]

Aug 13, 2015 Doug Crang

Context is important.  Consider the story of little Johnny, just returned from school with a test paper for his father to sign. “Hi Dad, could you please sign this for me,” Johnny said uncertainly, handing the paper to his father. “Mm, a 75 huh,” Dad said thoughtfully pursing his lips, “what was the class average?” […]

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What Our Customers Are Saying

" My MSW●ARS team is invaluable when the heat is on. We tested 6 TVCs in close proximity and everything was completed without a hitch. This team responded to all our needs including short notice presentations. Thanks very much. "
" The team is very responsive to any changes that I throw at them at the last minute. They are very good at asking questions and making suggestions when things do not look right or when my instructions are inconsistent. It is a great crew. They are a major reason I continue working with MSW●ARS. "
" I absolutely love working with MSW●ARS. Your level of expertise was invaluable in this very critical advertising research. "